2017 - 2018
The Sims FreePlay
Working as an Artist on the marketing team at Firemonkeys, I created the key-art, app icons, in-game and social media content for 9 updates of The Sims FreePlay mobile game. This also involved preparing the submission packages for Apple, Google and Amazon.
Client
Electronic Arts
Discipline
2D Art, App Icons, Social Posts
2D Art, App Icons, Social Posts
Tools used
Photoshop, Maya, EA's Internal animation tool
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GAME UPDATE KEY-ART
Concepting & production of game update key-art assets. Each update was based around a theme and the goal was to showcase the new content and animations in a way that would be exciting to players. The production process involved rendering the game environment into Maya, then bringing in, customising and posing the Sims in an internal animation tool before editing the final composition in Photoshop.
LIMITED TIME EVENT ART
Concepting & production of art assets to showcase LTE game content to players both in-game and on social media.
GAME UPDATE ICONS
Design & production of game update icons for submission to Apple, Google and Amazon app stores and The Sims FreePlay social accounts. The update theme informed the iconography and colour palette that I chose.
Credits
2d Art
Carla Gonzalez
Carla Gonzalez
3d Art
Ben O'Reilly, Aaron Hoffman, Gareth Cook, David Morrissey
Ben O'Reilly, Aaron Hoffman, Gareth Cook, David Morrissey
